Whimsical children’s clothes sewing company needs a new logo that appeals to their customer base. "Kari Me Away" produces classic styled children’s sewing patterns, kits and books, as well as fine hand embroidery.
Kari Me Away
Their products are aimed at mostly mothers and grandmothers who are experienced seamstresses. Think southern country, flowers and lace.
Here is a breakdown of their customers:
Ladies - typically Grandmothers andto a slightly lesser degree Mothers
60-70% live in the southern states
80% are experienced seamstresses
20% of the business is to computer savvy wholesalers andto distributors
Here is the current website for more information: http://www.karimeaway.com
Here is an idea of a current product that has a similar look that we like:
Here is an example of a bug/worm thing we really like:
- A logo that appeals to their demographic
- Fun, cheerful, bright and colorful
- Lots of feeling
- The name itself says flight, so a ladybug, butterfly or dragonfly would be appropriate.
- We like details, but don't get crazy, keep it clean.
- Vector logos only
- Nothing flashy or high tech