not established yet, use your creativity, the scope is fairly simple
small business consulting that help businesses create a USP (unique selling proposition) or value proposition for distinguishing themselves from competitors, to give them a selling or service advantage
Retail clients that want to find a high quality service provider for salon and spa services, that are looking for some way to distinguish the best from the rest. They would be ask or trained to look for the certification to assure them of the highest degree of quality service.
The specialists that work in this industry. They would have to qualify for the certification to use the logo on their signage, correspondence, etc. They would pay to get the certification. They would likely use the logo on the front door of their business, on their business cars, and in all their advertising.
Some of the terms associated with the technicians or specialists (though not all or any of these have to be used, I have furnished them) that perform these services are:
cosmetologist, hair colorist, skin care specialist, beautician, make up artist, esthetician, nail artist, dermatologist, hair styling, hair extensions, hair cuts, hair removal, hair coloring, hair highlights, hair loss treatment, eyebrow shaping, eyelash extension, acne treatment, wax hair removal, microdermabrasion, skin treatment, wrinkle treatment, makeover, manicure, pedicure, wedding and glamour makeup and hair services
A high percentage of the clients and specialists are women, but not all.
The logo should be professional in appearance, and incorporate some of the terms that are applicable to this industry if appropriate. The logo would convey peace of mind to the consumer, while attracting top grade clients for the specialist. NOTE, the salon and spa operator doesn’t use the logo, the technicians and specialists do. The certification product hasn’t been named yet, so it can be flexible to match the logo, feel free to propose a name that’s incorporated into the logo.
Will need the psd and or raw art files, fonts and curves as appropriate.
Am open on colors
open on shape, but soemthing that fits in a square area (almost equal in width and height), or that is longer than tallercould be better. the shape(s0 themselves can be whatever you think, I have described the area they would fit in.