Completed contest

Logo to capture socially aware, groovy home-buyers' hearts

J J Ramsey needed a new logo design and created a contest on 99designs.

A winner was selected from 94 designs submitted by 27 freelance designers.

94
entries
27
designers
1
winner

How J J Ramsey started their logo design journey

Company name

Annerley Barracks Retreat

Overview

We are marketing a new development of 7 loft-style townhouses and 3 apartments in an adaptive re-use building.

Adaptive re-use means adapting old buildings for new uses while retaining their historic features. We’re converting a 1954 Australian Army Reserve military drill hall in inner-suburban Brisbane into an architecturally-designed (read: contemporary/groovy), yet easy-to-live-in home.

The townhouses feature loft-style living with large volumes of space, expanses of glass, a mezzanine level, outdoor decks/balconies, sky-lights and private courtyards. In recognition of Queensland’s climate there are outdoor decks and courtyards and a landscaped pool and barbeque area.

Key features of the development are its sustainability, great design and livability. This is a place that is well designed with the practicalities of living in mind.

While the development is in a quiet pocket it is also incredibly convenient. It is 5kms to CBD (10 minutes via car or 14 minutes by bus - from Greenslopes Busway Station or local bus stops). Being close to the South East Freeway residents can be enjoying the sun and surf of a Gold Coast beach within 50 minutes.

The area is serviced by coffee shops, restaurants, day spa, a 24 hour gym, grocery stores, bike paths and parks. Leisure activities, such as latin dance, Zumba, yoga, Nia dance, tennis, croquet and rugby are all in easy reach.

Tell us a bit about who you are and the people you reach

The buyers are most likely to be:
• Late 30’s to late 40’s – the purchase decision influenced by women
• couples – no kids or one or two children
• professional
• socially aware
• busy people
• experienced in home ownership - this will be their second or third home, or they may be empty-nesters downsizing from a family home

They will value:
• the convenience of city living
• sustainability (adaptive re-use)
• lifestyle – relaxation as well as interesting local activities
• modern design with a twist.

We want the buyer experience to be:
• Easy
• Fun
• Professional
• Straightforward

The style and tone of the development is:
• Appealing to young, or young at heart (eg. 40 is the new 30)
• Modern classic
• Elegant as well as warm and friendly
• Relaxed yet chic
• High quality
• Practical design
• Ecologically aware (demonstrated by use of recycled timbers, rainwater tanks, clerestory roof, reuse of materials (eg. frame of building, staircases etc)
• Reminiscent of industrial architecture (due to style of building and reuse of materials)

Attached are images to give you a sense of the type of development we have in mind.

Requirements

We need a logo to brand the development, featuring the name: The Barracks at Annerley.

The brand also has a strap-line: Sustainable design for living. This line either:
A. needs to be incorporated into the logo or
B. a second version of the logo that incorporates the strap line is required

We do not want to appear:
• Rustic
• Drab – i.e. with use of military colours such as army green or grey
• Hokey
• Too mung beany

A few things to think about:

- The logo needs to be clear, strong, distinctive and vibrant
- Colour + mono (B/W) versions of logo to be supplied
- A format suitable for reversing out (where required against dark backgrounds) would be good

- Files required to be supplied as:
- Print file format - .a1 (CMYK)
- Web file format - jpgs – high resolution + low resolution formats

- Files must be appropriate for use with Mac computers and Indesign software

- No cartoons or clip art or stock images within the logo.

We look forward to working with you. A full copy of the brief is also attached

Custom package

$302

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Deliverables

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