We're setting up a new blog aimed at providing reviews of current video and computer games to a more mature audience. The content will be less technical and targeted at whether or not the game is fun and helping the reader with their buying decisions.
The average video/computer game player in Australia is 30 years old and 35% are female. This group buys over $1B per year in games and have created an industry bigger than Hollywood. We intend to deliver less technical and simplified content.
We are looking for cool, clean logo designs upon which we can build into our over blog design which will also be changing shortly. We'd like something friendly, more mature and inviting. A logo that is a bit playful (as it is a gaming site) but isn't childish as our target audience will skew a bit older.
We have a very quickly made existing typeface style logo that you can see at http://www.casualgamer.com.au It has some colours that we are generally agreeable to but are not entirely locked into them. We are certainly willing to change the typeface/font or the colours so feel free to let our imagination and talent have a wander.