Aquila is Greek for "Eagle", a symbol of freedom and triumph. That's what Aquila Partners wants to be for companies looking to grow. Not a traditional Venture Capital firm (aka vulture) Aquila is a private equity firm with affiliation to business services to help companies from 1 million in annual revenue and up.
Aquila is looking for companies that wish to grow, increase their company valuation, and eventually sell the business at a high multiple. Aquila is not looking to do hostile takeovers.
Aquila is the champion of entrepreneurs and business owners. We bring the secrets of investment banking to the masses.
Our target market are business owners, specifically of businesses with between 1 million and up, with our goal being companies with 10 million to 50 million in annual revenues who have been in business more than 2 years.
These owners need to feel that Aquila is a trustworthy, proven leader with money and business success. They need to perceive Aquila as a Treasure chest of resources that can reliably bring their business to the next level.
Another key target market for us is investors. For this reason, the logo needs to give a feeling of stability, control, and reliability.
Our target market will also look for a sense of partnership, and camaraderie.They need to feel that Aquila is composed of people like themselves, not inaccessible financial barons who will take over the company.
The look we're looking for is classic with a modern twist. Think Burberry, Paul Smith, Maserati, Aston Martin. These all have a Classic base with a modern twist.
The colors should be stable and reliable. Not clashing multi colors. Not .com trendy colors. The logo must above all appear solid.
1. Make a logo that encapsulates the values, and reaches the target market in form, style, color, etc.
First draft by Friday EOB.
Final to be completed on Monday.
Deliverable: Logo file in .ai and .eps format with .jpg file optimized for web and .tiff file optimized for print applications. These files must have no copyright protection. Aquila retains exclusive rights in all mediums in all countries to art rendered.