Completed contest

Logo for Apartment Investment Company

RealOG needed a new logo design and created a contest on 99designs.

A winner was selected from 70 designs submitted by 22 freelance designers.

70
entries
22
designers
1
winner

How RealOG started their logo design journey

Summary

Create a sharp, professional and recognizable logo that sets our 4 year old company apart from the scads of other generic real estate investment wannabies out there.

Company name

Cabal Investments

What inspires you and how do you envision the design for your business?

Cabal Investments is an investment firm focused on apartment investing. Our method, however, differs in that we focus much more on the people aspect of investing. The people involved (residents, managers, bankers, vendors, etc.) are what make or break an apartment investment.

A clip from the new marketing copy on the website:
"The funny thing about real estate investment is it’s less about real estate and more about people. Agents, investors, tenants, loan officers, city officials… you get the point. More deals are won and lost because of the people involved. Don’t misunderstand, numbers are important, but they are only as good as the people giving them to you.

"So how do you find the best people?"

The company represents:
1. Teamwork
2. Integrity
3. Success
4. Security (financial and domestic)
5. Simplicity

Rating System:
1 star - wrong direction
2 star - getting closer but need revisions or a different take on your design
3 star - most elements we like, maybe try a new font or color
4 star - design is being considered

Wants

- Style: Modern, clean, professional , dynamic logo 
- Recognizable, must stand out from other RE investment companies
- Also a design with same colors as my current website http://www.cabalinvestments.com (Cabernet/Black/White)
- Version must work when printed in black and white.
- Clearly seen even if it's small - it will be used on business cards as well
- The full name of the Company should be noticeable
- Final format delivery: PDF, JPG, BMP
- Stick to “wants” but feel free to innovate. Demonstrate your creativity

Don't want

- Stiffness and Stuffiness - keep it clean and professional, but use creativity to avoid the stiffness of standard investment logos.
- No designs or logos stolen from other sites. Please try to keep your designs original and independent of each other
- No 'cartoon-ish' or childish designs 
- Confusing. can't tell the name

Custom package

$239

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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