LookUp316 is an initiative to encourage pursuit and understanding of the promise in the Bible verse John 3:16. We’ve seen this verse on a football player’s eye black, on signs in the stands of sporting events, and beyond. But this initiative will encourage people to take the next step and read the Word for themselves, to experience the hope that this verse truly brings. We want to apply the excitement of football to spreading the Gospel.
American football fans of all ages, incomes. Particularly fans of the National Football League.
Color will be very important. The dominant color needs to be aligned with the feeling of the brand. Maybe it represents a deeper connection between the color and the verse. We’d ultimately like to use one main color in concert with a few accent colors. The color combination needs to be carefully chosen with the idea that we don’t want to look like an American professional or collegiate sports team
The color, and the decision to use a mark/logo, will be based on whether it can be easily reproduced by an unskilled hand. The idea is to create a brand that our community can put on signs themselves without having to get it printed. For example, the primary color will need to be one that can easily be taken from a box of 64 markers and the mark/logo should not be something complicated or intricate.