Completed contest

Logic and Creativity in Concert!

RSA needed a new logo design and created a contest on 99designs.

A winner was selected from 110 designs submitted by 44 freelance designers.

110
entries
44
designers
1
winner

How RSA started their logo design journey

Company name

Endpoint Strategies, LLC

Overview

A wildlife ecologist retired from Federal government, I am bringing my analytical and strategic thinking skills, a well as my innate creativity, into the business world. My new consultancy will work with start-ups, very small businesses and small non-profits. Specifically, I offer strategic planning, problem analysis, and decision support. I want to help clients succeed by focusing their resources on the most productive activities. I want them to do the right things in the right places and in the right order for the greatest benefit. Peripherally, I will also plan and facilitate meetings on an individual basis, but this would not be a core activity.

Tell us a bit about who you are and the people you reach

My target audience would be three groups: (1) Individuals who have recently launched a small business or non-profit, or who are thinking of doing so; (2) Long-standing small businesses and non-profits who want to grow, or who have specific problems they are dealing with; and (3) Larger organizations (companies, corporations, or government agencies) who need help planning and implementing specific projects.

Requirements

(1) Symbolically illustrate "logic" working in concert with "creativity." We think of these in opposition to one another, but I offer a unique combination of both. I logically assess a problem or situation to identify context, cause and effects. However, I then use creative, out-of-the-box thinking and unexpected associations to offer a range of ways to address that problem. I want a logo that expresses that synthesis. I'd like it to be a tool I use with clients to describe what I do.

(2) If possible, I'd like to illustrate the idea of a "process" (perhaps a confusing process, or a state of confusion) leading to a clearly defined "endpoint." (Thus, the name of the company).

(3) No cartoons. I want an image that evokes professionalism and confidence while not being sterile. I do not like the cold, stark nature of logos associated with engineering firms; but nor do I want something cartoonish.

(4) No bright colors. Use warmer earth tones, preferably dark, "charcoal" type shades such as brick reds, terracotta, grays, or similar tones of greens and yellows. While Endpoint Strategies will not be restricted to natural resources work, these earth-derived colors reflect my nature as an ecologist. I am very close to the earth.

(5) Use the full name of the company: Endpoint Strategies, LLC.

(6) I prefer the logo to the left of name, but will consider anything.

Bronze package

$355

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