Let your design be part of history and create a worldwide brand...oh, and it involves MARIJUANA.

MJ PurePlay 100 Index

We need a logo for a brand new Marijuana Index (like a mutual fund). The Index is called MJ PurePlay, MJ is short for Marijuana (cannabis). The index has the top 100 largest publicly traded stocks in marijuana.

The people we are trying to target are investors. So this logo must look professional. There are a lot of investment opportunities so we need to stand out from everyone else.

I attached a document that has some of the popular ETF's logos for you to review.

The MJPurePlay website is https://mjpureplayindex.com/ and we have a HORRIBLE temp logo.

Our Main company that owns MJ PurePlay is called PurePlay Capital, here is the website http://www.pureplaycapital.com, please look at the PurePlay Capital Logo. The MJ PurePlay logo could look like something that is similar to the PurePlay Capital logo.

Message us if you need clarification. Thank you!

I’d love to see an element of the design to be accented with metal colors like Gold, Silver, Platinum... Please try some designs like that. Look at our website for color ideas.

FONTS - Try modern fonts, please try to use Google Fonts if they work out in a design.

MJ PurePlay 100 Index Logo Write-up

Logo Preferences for this Brand Identity:
o Has to convey seriousness, even though the service is about marijuana, this is an index that will track near a billion dollars worth of monies
o Has to convey growth and forward/upward movement
o The Index is the yardstick or standard, the original, to measure the industry of pure marijuana growers (not fertilizer or other support companies like other marijuana indexes show).
o This has to have a more corporate appeal. It will be the index that measures the market but a corresponding ETF is about to launch that follows this, and since a lot of fund investors will be buying that ETF for their clients, it all has to tie together nicely.
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o Three colors, max for the logo itself, but more allowed as part of the overall brand. I really like the idea of using a metallic gold. I think it would pair nicely with a deep evergreen for the website and other collateral. I think it conveys wealth and seriousness and still describes marijuana if the accent colors are slightly less serious.
o Not fussy but not clunky either, more minimalistic, clean lines
o No copycats. Please don’t submit logos that are already out there. It can be a version of something out there, but not similar. It has to be unique.
o Nothing cartoonish.
o If it can be clever, I’ll love it. (see examples detailed below)

Examples of Logos I like

Clever Examples:
1. Sushi uses chopsticks (a known tool of sushi eating); 2. Usage of reverse imagery to add interest; 3. A to Z implying Amazon’s got it all; 4.; 5. Shows what they do (networking signals) and where located (San Francisco—that’s the bridge); 6. No matter how you look at it, it says sun; 7. Actual cactus graphic makes up the T; 8. Diamond makes up the W; 9. the O is an eye

Clever Examples that Use Negative Space:
1. Arrow created between d and E indicating forward movement; 2. The wolf image in the word; 3. The fish image as part of the B; 4. How the USA blend seamlessly and yet very readable; 5. The spoon in the center of the pen quill!; 6. Arrow indicating a movement up and down; 7. It’s the profile of the Spartan and the body of a golfer in one; 8. Two people facing each other and the general shape of Africa; 9. Putting an element between two letters to tell a story.