Mixing art and science, we measure the important things about the consumer mind that impact their receptiveness to ad images, campaigns, marketing and purchase of consumer goods and services. Clients include financial services, telecommunications and cable. After creating reliable measures of consumption, perception, attitudes...we use database and statistical tools to find patterns in people's behavior, then predict response and profitability of consumers for our client.
What inspires you and how do you envision the design for your business?
Need a visual image for website, cards, promo lit that signals our smart, experienced perspective on consumers and their thinking about clients' products/services. We think things through better than other marketers, using responsible social science to reflect consumer needs and preferences. Experienced and professional, we need a logo that introduces us as such.
- Been using sage/ochre/french blue in prior cards & logo.
- Need a more clever tagline: 'Market Engineering' sounds too science and not enough art.
- Seeking a more 'edgy' design, yet comforting that we are very good at what we do.