Fresh 'n Clean Laundry
This is a new chain of coin-operated laundromats for the states of California and Arizona. Customers will be able to wash and dry their clothes in a clean, safe and comfortable environment. Instead of using actual coins, customers will have refillable cards (like credit cards) that will track their washes/dry cycles and provide discounts after so many visits.
People (any age) who do not have washers and dryers in their homes or apartments. Some laundries will be located in areas of high concentration of Hispanic consumers. People who are in a rush, but want a great value, clean clothes, in a comfortable and safe environment while they wait for their clothes to finish.
A logo that will look good as signage on the outside of the building that is easy to identify and the person viewing it will know that it is a laundromat. We would like to incorporate blue and red as the color scheme. Include bubbles to indicate 'washing' or 'clean'.