How Rocklyn Capital started their logo design journey
Rocklyn Capital Advisors, LLC
Rocklyn Capital is a new financial advisory firm that focuses on helping community banks sell their non-performing loans. As a Loan Sale Advisor, Rocklyn will advise a bank regarding the best way to position a loan for sale and then sell the loan through either Rocklyn’s national online auction or through a private negotiated sale. Most of the loans will be related to commercial real estate.
Rocklyn’s management has nearly 3 decades of banking experience and understands the sensitivities and issues a bank faces when selling a loan. As bankers (not traders) Rocklyn is better positioned to help a bank get the highest value from a loan sale. Rocklyn is based in the Pacific Northwest where many community bankers want to deal locally.
Tell us a bit about who you are and the people you reach
Primary clients will be small and medium sized banks based in the Northwest (Oregon, Washington, Idaho). We'll also target loan buyers nationwide which will include real estate investors, private buyers, hedge funds, distressed debt funds and high net worth individuals.
The image should inspire confidence and credibility first to executives of community banks and second to national loan buyers who want a professional credible process. There will be little contact with the public.
We think the logo should be clean and simple and will be used to build the image of the organization including creation of business cards, the website, stationary and other collateral materials. The logo may be placed on a dark background as well as a white.
Photo ready and original design source files and colors to be supplied.
I have personal interest in including the image or outline of the left Mokulua Island as the rock in the logo IF a rock will be included in Rocklyn’s logo. You can see the left Mokulua Island at http://www.twinislandssurf.com/ We do not want an image of an island. Other rock images will also be considered