LI Mowz is a landscaping start-up in Long Island New York. Our 2 core products will be Economy and Premium lawn maintenance subscription services. We'll additionally cross-sell add on services.
Our use of technology is intended to differentiate the customer experience. Our customer journey will be closer to Harrys Razors or Amazon subscriptions than the typical 'pay your neighbor cash' relationship. Our use of technology is intended to drive hyper convenience and transparency. For instance our customer will get an instant price online, enroll for a flat monthly rate, and immediately begin being serviced with alerts and notifications along the way.
Because technology is part of our differentiation, we need to be a tech/modern brand that'll later fit well with an app, email communications, etc. (Maybe the term is post web2.0 designs?). This isn't your typical "tree on top of a company name" landscaper logo.
Because our brand is focused on a convenient, straightforward experience- we need to evoke that theme of simplicity. Prospective customers should think, "This is a very accessible brand that's going to be simple to work with."
So what color palette and style? Well, because I'm going for the Expert package I'm relying on experts bringing ideas to the table. But initially I'm thinking the type of green and purple you may have seen in the 80s. This speaks to our target audience.
Long Island is heavy Gen-X with much of the population stuck in the 80s. I believe a way to grab attention may be to adhere to the tech-enabled/simple/economy themes above, but do so with homage to 80s/early 90s palette and styles.
I attached a mock logo that a friend took a stab at. We don't need to go in that direction but I like how we was able to combine what I was asking for. I also attached Google'd examples of some of that 80s style (and how I think Marvel has used it in a modern way in Guardians of the Galaxy 2). Most of those backgrounds are black but I need we need to go white to adhere to the brand themes.