ITSY - Simple Logo Design $250!!!!

"ITSY" ...... We are looking for a simple logo design for our gourmet sandwich outlet, the logo can be typeface only or can include a logo that can be used on printed material without the typeface, & still makes us instantly recognisable.
Logo in either UPPERCASE or lowercase, any colour choices, variations for us to consider most welcome.
Get your creative juices flowing.
Many thanks & good luck to all.
UPDATE: We are not warming to any "obvious" representations of food, i.e pics etc, it really makes the image less classy.
Also we are not getting many logo's with the typeface, and as per brief we are looking for that, if it is needed and enhances the design, MORE LOGO & TYPEFACE NOT JUST FONT IDEAS ARE NEEDED thanks

itsy

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

We will rate & feedback ALL of your entries so you get an idea of which direction we are heading.

All entries regardless of star rating (unless dismissed) will be in the running as this is a joint final decision.

On previous contests we held, it really helped us visualise how the logo would work in the "real" world when the designs were superimposed onto generic promotional/vehicle/premises pictures. This is not mandatory at all, but if you have the ability to show us this, it really can swing opinion. (especially when there are more than one opinions to swing)