Completed contest

International Software company looking for an edgy identity

Árni Gunnar needed a new logo design and created a contest on 99designs.

A winner was selected from 581 designs submitted by 147 freelance designers.

581
entries
147
designers
1
winner

How Árni Gunnar started their logo design journey

Company name

ODIN Software

Overview

ODIN Software is a relatively new software company in Iceland. Our only product is the ODIN booking system for travel agencies and tour operators.

We want ODIN to make life easier for our customers and we want the experience of using ODIN to be fun and reliable.

We want the new identity to promote ease of use, simplicity and stability, all things we relate to our software product.

ODIN is a web based tour operator software solution.

Tell us a bit about who you are and the people you reach

We are mainly targeting travel companies in Europe (mostly Scandinavia for now), travel agencies, tour operators and destination management companies. These are tipically small to mid size organizations.

These are tipically well educated individuals, intelligent and driven. So our identity has to be strong and stable.

Requirements

We are looking for something high tech, modern, edgy, cool but not too flashy as it has to represent stability and simplicity. The logo has to be able to represent the company (ODIN Software) and the software itself (ODIN).

We don't want just fancy lettering, we want a design with both text and drawings.

We will take the feel of the logo and use it throughout our software, you can see some screenshots on our website under http://www.odinsoftware.net/showtell/

Logos that we like:
http://logopond.com/logos/3a7dc50ab…f1a5cd.png
http://logopond.com/logos/d99e76599…dae0c3.png
http://logopond.com/logos/907bce3b7…9a650c.png
http://logopond.com/logos/955fc4756…414291.png
http://logopond.com/logos/1923769e9…f9099b.png

Current logo:
http://www.odinsoftware.net/css/odi…oplogo.gif

Colors:
Main color: #162E64
Supporting color: #536897

Be creative with the colors though, we are not locked on those colors, although the dark blue one is around our system in a lot of places.

Custom package

$395

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Deliverables

AI
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PDF
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