Ironox Works, Inc.
Whether it's emotionally, physically, financially, or socially, nearly all of our lives are at least slightly off-center, slightly unbalanced. I've been a philosopher, a lover of wisdom, for 45 years. My passion and my company are all about helping folks to re-center themselves. The secret is not to focus on gaining satisfaction but on losing dissatisfactions.
Any English-speaking adult who is dissatisfied and willing to risk changing in order to improve is a potential client. This especially includes Baby Boomers who realize that the time of their lives is running short and that they have not yet achieved the life mastery or serenity they hoped for when they were younger. They have tried all the common distractions (such as drugs, sex, rocknrool, marriage, and careers) without attaining lasting satisfaction. They are willing to resurrect hope that they can still live well.
Since change is risky, the logo for my company should convey massive strength and confidence that is nevertheless quiet or understated. In Buddhism, "taming the ox" stands for "training the mind." An iron ox symbolizes a powerful mind.
The logo will be reproduced on the company's products, which are primarily books, CD's, and DVD's, as well as on its website, social media pages, business cards, and stationery. (It won't be on other media such as T-shirts or billboards.)
It should look sharp in black-and-white; it should be distinctive and recognizable at a distance. However, the logo should be blue (or, perhaps, blue and orange) on a white background.
Feel free to be creative. Your design be anything from something traditional (such as the head of a water buffalo or ox) to something abstract.