We are a team of industry veterans with extensive experience across software development, project management and interactive/creative disciplines.
The principal teams background has been building applications - typically backoffice tools for things like inventory management, ordering, sales tracking. We have done this across industries as diverse as financial/banking, healthcare, public sector, energy, retail, consumer package goods, DoD, and many more. We saw a niche in the market, as many times - these applications were built with poor usability, layout and overall creative design. In addition, many firms charge exorbitant rates for well built applications.
We formed to offer great-looking, usable business application development at reasonable rates. We use onshore knowledge resources who work closely with our clients analyzing and designing applications, and our offshore development division in Bogota, Colombia for implementation and quality assurance. We want to portray an image that is experienced, knowledgable and innovative but also friendly, accessible and creative.
Where we struggle in developing our logo/brand is the line between a corporate image, and a creative design shop. There is a place in between, and that's where we want our logo to take us.
We typically focus on mid-market companies who don’t want to pay the higher rates for boutique development firms, but need an experienced partner in building their application portfolio and helping solve their technology related business problem – not an individual or contractor. These companies look for firms with expertise in their specific niche, and are looking for a bargain - solid experience at a great price.
Our audience would be technology service buyers in these mid-market firms (typically a CIO or VP of Technology). In larger firms, this may be a Director within a specific focus area.
These firms may have explored using offshore or near shore development firms, but weren't comfortable with non-US resources. We do not want to tout or play-up or offshore capabilities - but it is important for some clients to understand that our ability to deliver at great rates includes this offshore component.
We aim to be perceived as solid, trustworthy and knowledgeable to our clients. We also want our clients to think of us innovative in our approach and in our ability to bring outstanding technical and design expertise to building web applications. We do not want to be perceived as a creative or interactive shop. Instead, we would like to look like a creative shop with a business application development focus.
I spent a lot of time writing a different creative brief that probably wasn't read. To simplify, I modified it. The new brief -
The logo needs to say
2. Design Innovation
3. Pragmatic Methods
Osadio is derived from the Spanish word “osado” which means “bold” or “daring”. This is probably a hard concept to turn into a logo, but we are looking for something with real inspiration. The three sets of words defined above are what our company is about.
I've amended the requirements because while we are getting some great designs, none really has anything to do with technology, boldness, daring. There are some good pieces of artwork, but not many logos.
We do not want any clipart or stock images in the logo. We are looking for a unique, custom design that will look great on letterhead, website, business cards and a great sign in our offices. Logo needs to feel like a creative, business application development company. No cartoon imagery.
The files should be in print file format - .ai (CMYK) and web file format - .jpg and layered .psd (RGB). Our current company website is http://www.osadio.com (it is about to go through a complete overhaul) and the current logo is attached