How Willow Tree Soap started their logo design journey
Willow Tree Soap
I am starting a new business manufacturing hand crafted soap and related products (scrubs, lotions, etc.). I am looking for a design that will incorporate an image of the company's name while conveying a relaxing, natural feel that comes with healthy living. It should avoid having a "granola" or too earthy of a feel. The company logo should be generic in terms of gender appeal as I plan to launch my initial product line to women but expand to men in the second or third year of business. The logo does not necessarily need to tie in the aspect of "soap" but should link back to the name "Willow Tree" and be appealing to the target market described above.
Tell us a bit about who you are and the people you reach
It is anticipated that the majority of customers will fall in the 35-50 year range and make in excess of $40,000 per year in annual income. Geographically, the target audience would include the Western states (California, Colorado, Nevada, Oklahoma, Texas, Utah Idaho, Montana, Oregon, Washington, and Wyoming). In the initial stages the products offered will be for women and potentially children. The company plans to expand in the second and third year to include men, with the intial male market targeting the "metro male".
I'm looking for a unique logo that incorporates a willow tree as described above. It can include any additional setting that would portray the concepts of relaxation and healthy natural living. The feeling should be living the way many people aspire -- outdoor, fresh air, a "get away" or relaxed, healthy life. I would like to be able to incorporate the design into labels and letterhead at a minimum. Being able to incorporate it into business cards would be a plus but not necessary if the design is too detailed for that type of application.