I'm a young entrepreneur starting off with a small cleaning company, but I want to add a collection of service companies to the whole of my service enterprise eventually. I want to change the world. I want to manage and articulate a structured enterprise. It may seem rediculous starting out with a service business, but I'm set apart not by what I do. I'm set apart by my ability to make something out of nothing, and how I handle what I'm given.
I don't want this logo to project what "I do", but "who I am". As an idealist I want an idealistic logo. When they see the logo I want them to see a mark that has a voice of who I am as a dependable service provider and a man that wants to genuinely improve the quality of people's lives. I know this is a lot of general intangibility, but that's the way I want this pitch to be. I want to share my heart, passion, vision, & spirit with you and watch as you the artist try and capture that in an image.
Because I'm looking down the road for my whole life and my children's children's lives, I'm targetting everybody. I want to build a service enterprise. So I want to appeal to everybody because everybody has service needs whether at home or work. This is general, I know, but that's the point. Pepsi, microsoft, McDonald's, Delta, etc.... don't target specific people or age groups. The world is their market and I want to build something that everybody needs and wants.
So, for now, I'm looking for a logo that will be seen stamped on everything I do and everything I have my hands in. As I build up the enterprise I'll tweak the logo for individual branches, but for now I'm looking for a logo for the big picture.
Here are some words that I want the logo to communicate, and just some ideas I have:
-the brilliance is found in the simplicity
-I want to be able to tell what it is from a distance if it's on the side of a vehicle
- No cheesy look...I want Professional
- I want print & web-file format
This could possibly be accomplished with just the text and some nifty vector design; this could just be a visual logo with no text (something that I can add the name of my company to, near it), or this could be a logo with a few abbreviating letters incorporated into the image (like sa, or sak)...but if you go with "sak" make the Ak diff. from the s, so it doesn't just read sak, like a sack of potatoes.
One idea I had was using a brown bear and a pine tree with the colors green and brown. I'm starting this in alaska, the tree and bear both speak of strength and boldness, and hey why not. small businesses & service companies are viewed as a base for economy, made up of the meek of the earth, so maybe earth colors like green and brown are appropriate. Definately leaning toward "EARTH COLORS", and I like the idea of a bear and/or a tree in it.
I want a variety of looks as well as different types, if that makes sense.
Feel free to use animal(s), objects, people, unique text, or whatever to communicate with. Remember, it doesn't have to say "service company" with what you create. Ex) If you didn't know what Pepsi was and you just saw the logo on a piece of paper, you would have no idea what it meant. Both the title and the logo do not tell you that it is a soft drink. Do you see my point?