ActivPrayer is mind/body/soul fitness training, or fitness training that revolves around prayer and meditation. We are taking fitness to another level by making it more meaningful and appealing to a broader group of people. We have been featured in many national publications and are launching a world-wide marketing campaign next year. The winning logo will be found on apparel, in gyms, and on a new book that is hitting the market next year. ActivPrayer is to West what yoga is to the East. Help us build a strong brand!
Please review our website http://www.activprayer.org in depth to learn more about our brand and to get a feel for what we might like. The logo needs to represent our brand well.
People who want to be healthy and grow closer to God at the same time. The majority of our members or students are women between the ages of 30-50, but we have many male students, too. Our customers are usually sophisticated, spiritual people that are involved with many different types of activities like biking, running, and general fitness activities like weight training.
A SIMPLE LOGO THAT REPRESENTS "ACTIVE SPIRITUALITY"
We are NOT looking for the words "ActivPrayer" in the logo. This should be an ICON. The logo should simply be a representation of what ActivPrayer stands for, kind of like the SWOOSH represents Nike. It is acceptable to use an "AP" in the logo, though.
Think of this logo as a supplement to the "ActivPrayer" name/logo that you see on our website. Please review http://www.activprayer.org to get a good feel for our brand.
This logo should be very simple and be consistent with our branding. We eventually want this logo to be recognizable to people around the country when they see it on apparel (clothing) and in gyms.
Here is a tip that may help some of you with your logo: we are a combination of 2 things: FITNESS and SPIRITUALITY. Think about that when designing your logo. We want to represent ourselves not only as a fitness company and not only as a "spiritual" company but something that integrates both.
Think of the logo like a "stamp" that we will put on everything that we do.
Lastly, i would encourage designers to check out our t-shirt design..you may want to use the figure/image or the concept of the guy with the heart in your icons.
Good luck! We look forward to seeing your logos!