Todd Durkin Mastermind
Todd Durkin, MA, CSCS, is an internationally recognized performance-enhancement coach, personal trainer, and massage therapist who motivates, educates and inspires people worldwide. He is the founder and creator of Fitness Quest 10 & Todd Durkin Enterprises in San Diego, CA, where his wonderful team focuses on personal training, massage therapy, Pilates, yoga, sports performance training, nutrition, physical therapy, and chiropractic to help transform the bodies, minds and spirits of a broad clientele. Todd trains dozens of NFL and MLB athletes, including Super Bowl XLIV MVP Drew Brees, former NFL MVP LaDainian Tomlinson, and athletes such as Aaron Rodgers, Kellen Winslow, Shawne Merriman, and Tony Gwynn Jr. Additionally, he has trained one Olympic Gold Medalist, an MLB Champion & MVP, two X-Games Gold medalists, and 2 Heisman trophy winners.
He recently wrote THE IMPACT! BODY PLAN and he conducts Mastermind Groups for trainers worldwide.
Men's Health recently named his gym, Fitness Quest 10, one of the Top 10 Gyms in the US. For more information on any of their programs, please visit http://www.FitnessQuest10.com or http://www.ToddDurkin.com.
The purpose of this logo design is for a membership site for personal fitness trainers that are part of my "Todd Durkin Mastermind Institute." These are all trainers that are looking to create high levels of success in business and in life and are from all around the world.
We connect all virtually via video conferencing, teleseminars, emails, and an annual meeting.
I would like to have a distinguishing logo so that when they log into their website, they have a "logo of distinction" that only they are part of. This is something that they would even be able to put on their website as it shows they are part of an association that stands for excellence in all areas of life.
The purpose of this logo is to create a “badge of honor” or crest that they are associated with something special. The Todd Durkin Mastermind Institute stands for: excellence, world class, best-in-class, honor, integrity, passion, motivation, education, inspiration. The purpose of the Mastermind is to motivate, educate, and inspire greatness every day for fitness trainers.
If you had to characterize its approximately 150 members or character traits in 4 words:
I see the logo or “badge” having a strong Platinum & blue color to it. It should be the same blue that exists on http://www.ToddDurkin.com. Can have gold hues in there as well as we have Platinum Members and Gold Members but would like to make them all feel like one big important team.
Somewhere in the middle of the logo, crest, badge, or “ribbon”, the words “Todd Durkin Mastermind” need to be present. Maybe highlight the “T”, “D”, and “M” in the name as we often play off the name “TD Mastermind.” We do need to spell out entire name though.
I see it has a “rich” feel to it. I possibly seeing it having an “antiquated” feel to it somehow. Since Todd has many years experience as both a business owner and trainer, this logo should represent PRIDE, experience, and wisdom.
Feel free to be creative and think outside the box!
The attached document has COMPLETE THOUGHT PROCESS.