A simple design, using the words - either in capitals or lower case.
A core competitor in our market, producing similar style of furntiture (kitchens and cabinetry) is 'Poliform' http://www.poliform.com.au
We require print format - .ai (CYMK), and web-design .jpg and layered .psd (RGB)
The logo needs to be easily recognisable and transfer well across platforms such as digital, websites, signage, printed and electronic marketing material.
Stay away from pastels, pinks, red, yellow or flurosecent colours. Colours that inspire us attached.
The logo also needs to work on branding actual furniture pieces or appliances (eg. MIELE appliances) - thus, it will need to work on opaque backgrounds, and possible be embossed or stamped on the inside of cupboards/wardrobes etc.
The logo needs to stretch into new categories, such as home appliances and will therefore need to be simple and bold (eg. KitchenAid, Jamie Oliver)
Attached is a copy of the front cover of belle magazine, which reflects the style and aspiration of our market - we love the look.
This feature in Vogue Living - March/April 2010 is also a taste of our style - http://digitalvl.vogue.com.au/voguelivin...
Black is still the ‘new black’ for kitchen appliances and accessories: underscore the drama with natural timber or cork, adding warmth and depth to the look.