How On Insurance started their logo design journey
Hi there, and thanks for checking out our creative brief. We're a new start-up originating out of Seattle, Washington. It's rainy season here (big surprise!), but we're all smiles at what we're about to get ourselves into. Our start-up is focused on empowering consumers to find straight-forward, accurate information on insurance. No more mumbo jumbo insurance industry talk. We are currently building out the back-end of our website, and need a logo to match our identity before we begin to design out the front-end. Help!
Tell us a bit about who you are and the people you reach
Consumers of all demographics searching for information on insurance.
1. Nothing too "serious"
2. On the other hand, nothing too over-the-top comedic and cartoony
3. Horizontal (rectangular) and vertical (square) versions of logo