positivelyGF got their new logo design by running a design contest:
Help a new sustainable seafood non-profit stand out with an awesome logo.
Check out positivelyGF's Logo design contest…
We’re a new non-profit dedicated to promoting and celebrating the sustainable groundfish fisheries of the West Coast of the USA (California, Oregon, Washington state). We hope to raise consumer awareness and appreciation of local sustainable seafood, improve the livelihoods of local fishing communities and preserve and revive West Coast fishing heritage and cuisine. We were formed as an unusual collaboration between stakeholders that have traditionally not worked together: fishermen associations, fish processors, environmental NGOs, government agencies and academic institutions. Multi-stakeholder collaboration is important to us and is what makes us unique. What is “Groundfish”?: groundfish is the official name for the fishery (a group of fish populations that are managed, regulated and fished together). It is an umbrella term that includes many species including: rockfish (widow rockfish, yelloweye rockfish, chilipepper rockfish, canary rockfish etc etc), sole (petrale sole, dover sole, rex sole, English sole), sablefish, ling cod, skates, starry flounders. All of these fish live on or near the bottom/ground of the ocean – hence the name groundfish. We will be focusing on rockfish and sole in particular (both of these species have distinct shapes and distinct fin shapes that may be useful as design elements). Our fish is super healthy, delicious, sustainably-caught, MSC-certified and caught by small-scale US fishermen. A little historical context: West Coast groundfish was once a very popular fishery but through a combination of climate events and overfishing, the fishery had completely collapsed by the year 2000 and was declared a federal disaster. A lot of regulation and a new management system was set up, fishermen changed how they operated, and over time the fishery recovered and was MSC certified in 2014. In fact, it really bounced back – and today this fishery has abundant numbers of fish and is one of the best, if not THE best, ecological comeback story we know in the world of marine conservation. The problem we tackle: However, this amazing come-back story isn’t complete yet. The harvesters, processors and fishing communities tied to this fishery have endured a lot of hardship on the road to ecological recovery. And sadly, while fish stocks have recovered, consumer demand for these species hasn’t. Two decades of absence from fish counters and restaurant menus has seen demand for West Coast rockfish and sole vanish. Many buyers, chefs and consumers have simply forgotten about these species and remain unaware of the fishery’s sustainability and social impact story. Which is where we come in… In our communication (incl. our logo) we want to convey: feel-good optimism + sustainable abundance + local/a strong sense of place connected to the US West Coast. We also want to stand out in the (old-fashioned) fishing industry as an organization that is breathing new life into it with more modern, innovative and consumer-centric communication and activity. We will be using this logo in all of our corporate communication, be it our website and social media accounts, brochures and annual reports, trade show stands or food festival stands. This logo will thus be seen by a large variety of audiences - philanthropic funders, the seafood industry at large, foodservice professionals (chefs etc) and consumers (young professional foodies 25-35; older health-oriented couples 55+) in domestic US market.
Variations: we plan to use variations on our name like “Positively West Coast”, “Positively Rockfish”, “Positively Local”, “Positively Delicious” etc etc. So ideally the logo is designed in such a way that it can allow for these variations while keeping everything else the same and recognizable. - ideally the logo contains some design element that can be used as a stand-alone symbol in our communication (i.e. for an app symbol, or as part of our powerpoint slide designs etc) - Colors: Most of our visual communication and photos contain blue (sky, water) and orange (several rockfish are orange, fishermen’s raingear, various boat equipment, sunsets), and grey -> so ideally this logo would contain these colors or, at least fit with this color scheme
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at NOK 2,599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
positivelyGF collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Hermes designed a great new logo for our non-profit. I loved working with him - he was super responsive (quick turnarounds, good and frequent communication), he was very patient and accommodating with (our many) requests for different design versions, and crucially, he was very creative - he came up with lots of different designs for us to choose from. I fully recommend him as a designer.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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