Very well executed design that is cohesive, well proportioned and contains all elements in the brief.
How Ciro.sepulveda started their logo design journey
Who are you known as?
Smooth FM 98.1
Tell us a bit about who you are and the people you reach
We are a radio station in San Diego, California that plays "Smooth" adult contemporary music (examples of artists: Sade, John Mayer, Seal, Sting, Alicia Keys, Michael Buble, Eric Clapton, Marvin Gaye, Norah Jones, John Legend, and more). Our target audience is 25-54 year olds, both men and women.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Feel free to incorporate the theme of our old logo but eliminate the saxophone and the word "Jazz." Or we're also open to an entirely new idea. Our tag line of "relax and unwind" can be included, but we'd like it to also be removable. We'd like to logo to have the station name of "Smooth FM 98.1."
We are leaning towards a stacked logo, rather than a long, horizontal logo, but we aren't entirely committed to that either.