Many entries have missed that PCI is meant to be a "mentor" brand with three programs underneath it. This is like how FedEx Office, FedEx Ground, FedEx Express all fit under the larger FedEx brand.
Also, please note that even though this is about the pet industry, this isn't for pet owners, it's for entrepreneurs and startups in the pet care industry. They serve dog and cat owners, but the pets can be a little more abstract.
Check out our existing site - PetCareInnovationPrize.com. We're expanding from a prize challenge to more programs that we want to put under a single umbrella:
Pet Care Innovators - the new umbrella brand
Pet Care Innovation Prize - the existing program under a new brand look
Pet Care Innovators Network - an invitation-only network of high growth startups in pet care
Pet Care Innovators Summit - an invitation-only event for entrepreneurs, investors, and thought leaders in pet care
They all need to work together and all be tagged with "Powered by Purina" using the checkerboard brand device of Nestle Purina PetCare. See the attached brief for examples we like.
We're seeking a single logo approach with the above extensions off it (Pet Care Innovation Prize, Pet Care Innovators Network, Pet Care Innovators Summit). We need to see all the variants in the final design.
Thanks and good luck!