Benjamin Vishny needed a new logo design and created a contest on 99designs.
A winner was selected from 39 designs submitted by 14 freelance designers.
MunchCard
MunchCard, Inc. is an off-campus meal plan run separate from our university. Students swipe our cards at restaurants to use meal credits and points. We offer cheaper dining by giving restaurants more student business.
Our target audience is well-educated college students and their parents (who will ultimately approve their participation in our plan). We want the logo to be hip yet professional, as would any credit card logo. We need to market to college age students while establishing our credibility with their parents.
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