-We are a firearms dealer and manufacturer as previously stated. We sell primarily online and will be selling in retail environments as well. So, the logo/mark will have many applications.
-Our industry is made up of a politically conservative male dominated target market but there is a rising market for female buyers who are interested in shooting sports. We would like to appeal to the female demographic as well as the dominant male demographic.
-We need a mark type logo that can be engraved or emblazoned in metal if need be. Multiple versions of the logo can accomplish this goal if the design lends itself that way.
-Our mark needs to be recognizable and memorable so that we can make a statement in many mediums--whether it is in print, online or in a retail environment.
-One sentence to cut through all of the marketing jargon: Head Springs Armory is tough, modern and timeless all at once.
-The logo references provided are logos that fit our definition of Head Springs Armory (tough, modern, timeless). Each of the logos communicates strength, longevity, and leaves a memorable impression.
***Please ask any questions and we will respond quickly.