A mortgage company based in Albuquerque, NM. The name comes from Albuquerque being known as the "Duke City" after the Duke of Alburquerque. The main thing that my company offers compared to other lenders is that if you want to get a loan for a home in Albuquerque, you can come in and talk to someone face-to-face instead of being routed to some call center in Iowa with one of the big banks (Bank of America, Wells Fargo, etc.).
Organization name in a stylised type/font becomes the logo.
Letters/initials from your business name are used to create a logo.
Organization name enveloped by a pictorial element or shape.
Red & Yellow -- see colors on Albuquerque Flag in attached file