Provides tech reference/cheatsheet mobile apps to help web app developers who use cloud technologies to get their work done quicker. They will use a app to look up the syntax of a command in a quick and simple fashion.
The customers are not hard core developers. More like people who have a day job but are seduced by the thought of creating an ecommerce web app and making a ton of easy money.
An image or shape that is easily recognizable is used to represent your business.
Letters/initials from your business name are used to create a logo.
Representing trends from the internet including gradients, rounded corner etc.