We are a high end sporting goods specialty retailer--our specialty is footwear and apparel(esp. running), but we carry carry equipment for soccer, lacrosse, baseball etc as well...Our original name is Athletic Shoe Factory as we were established 25 years ago as a footwear shop, but we've grown into a full service sporting goods retailer.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
green and black