Completed contest

New Health insurance Company Logo

Lee.mellon needed a new logo design and created a contest on 99designs.

A winner was selected from 359 designs submitted by 90 freelance designers.

359
entries
90
designers
1
winner

How Lee.mellon started their logo design journey

Company name

Usay Compare (usaycompare.co.uk) a trading style of Usay Business Ltd.

Overview

Usay is the UK’s largest and fastest-growing individual Private Medical Insurance intermediary. We offer clients a full-market comparison service, comparing policies from leading insurers such as Bupa, AXA PPP, Aviva, PruHealth and many more. Our fully-trained advisers help clients to weigh-up all the options to find the right policy at the right price.

Within a matter of months, UsayCompare.co.uk will be the only place where UK consumers can both compare and purchase a Private Medical Insurance policy online.

Usay Business Ltd is fully authorised and regulated by the Financial Services Authority.

Tell us a bit about who you are and the people you reach

There is no set target audience however the following is a guide:
- UK consumers
- 35-60 years old
- A,B, C1 socio-economic groups (affluent)
- Mainly individuals and families but also small to medium-sized enterprises

Requirements

Our corporate website (UsayCompare.co.uk) was recently re-designed to take on-board our online comparison engine and increase awareness of other products we can offer –i.e. life insurance and Accident, Sickness and Redundancy protection.

We are looking for a new logo to be used across the business. The text needs to be simply ‘Usay Compare’. The colours that are currently used in the website design need to be used for the logo design also; there must be synergy between the logo design and website.

One of the Ideas we have is to split the word usay into a Big U and little say, so would read "U say" as 2 seperate words.

The logo must convey:
- our expertise
- that we compare the entire Private Medical Insurance market
- that we are professional and trustworthy
- our service ethos

It must also act as an ‘umbrella’ logo, allowing us to use the same logo with reference to a variety of different products (eg, health, ASU and life insurance).

Examples:
http://www.bestmedicalcover.co.uk - we like the simplicity of this logo
http://www.comparethemarket.com/hea…insurance/ - We like the way the words make up the main logo.
https://www.simplyhealth.co.uk/sh/p…mepage.jsp - We like the fact that this is different and lively

Competitors:

http://www.bestmedicalcover.co.uk
http://www.lookforhealth.co.uk/
http://www.activequote.com

Custom package

$570

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