Be sure to check out the attached Brand-Studies document for ideas that might help you brainstorm.
Also - we're on the lookout for copy-cats and clip-art, so please be sure to submit original ideas!
The logo should represent what the service provides (like people in line getting in the door, finding the hottest club in town for your particular style, getting access to events that no one else has access to, etc.).
We're looking for a versatile identity system. The logo should look good for apps, the website header, business cards, and more. We are pretty open for ideas and color schemes - we really need your guidance on this.
Early in the contest we'll be especially open to a wide range of ideas. We'll be providing feedback early and often, so be sure to read what we have to say for the sake of sticking close to our direction :)
Adjective Brainstorm: Dark, glossy, leather, gold, platinum, exclusive, luxury, velvet, access, lock and key, members only, behind the curtains, inside the club, fine dining, high fashion, reservations only, etc.
What we like: Nice alcohol brands (Jack Daniels, Henessy), Luxury Car brands - High end design brands ( http://www.thekdu.com , Maxim, Urban Daddy, The Bold Italic, etc.) - Culture based magazines, etc.
What we don't like: Yelp, Google, anything too cartoony or childish. We also don't want a logo that is limited to one format (ie: business cards). It really needs to be readable and usable in a variety of sizes and media.