Completed contest

Half-CS nerd, half-hip hop designer wanted

crimeminister needed a new logo design and created a contest on 99designs.

A winner was selected from 64 designs submitted by 15 freelance designers.

64
entries
15
designers
1
winner

How crimeminister started their logo design journey

Company name

Graf Theory

Overview

The founders have been immersed in hip-hop culture for a long time and are also computer nerds, with particular emphasis on web and mobile technology, computer graphics, artificial intelligence and lots of other stuff.

The company is small, fast-moving and focussed on building next-generation projects, instead of working in the here-and-now. We want to communicate the fact that we're plugged in to what's going on online, but are just as likely to be found in a back alley, spray can in hand.

In case you're wondering, the name of the company is a play on "graph theory" and "graffiti" (often shortened just to "graf").

Tell us a bit about who you are and the people you reach

Our target audience is web- and culture-savvy, with a large dose of ironic hipster self-awareness. So, a logo that's bland and generic won't do; at the same time, something that's too intricate or can't be deciphered by people that wear suits won't do either. Is there a spare, elegant, beautiful middle ground you can help us find?

Requirements

We need a logo for our new web / mobile / game / misc. software development company. Your logo design will serve as the basis for a lot of other design elements, from the web site, to profile-page backgrounds, to business cards and stationary (if we ever decide to do the whole dead-tree thing).

We don't yet have any colour scheme in mind, and only some nebulous ideas about what should be in the logo, so there is lots of room to be creative.

In case you're wondering what graph theory is, here's what Wikipedia has to say on the matter:

http://en.wikipedia.org/wiki/Graph_theory

I'm guessing you know all about graffiti if you've read this far, but what the heck:

http://en.wikipedia.org/wiki/Graffiti

Things to ponder:
1. The logo needs to scale well to accommodate lots of different uses. Too much fine detail could be a problem.
2. A huge colour palette could also be a problem for the same reason.
3. Intricate borderless 3D wild style, while awesome on a wall, will probably burn eyeballs when draped all over our website.
3. Something too dry and computer science-ey and filled with arcane math symbols, while delightfully nerdy, might not appeal to a mass audience.

We're a Linux shop and use Inkscape, the Gimp, etc. so we'd like to receive an SVG file and, if you can do it and/or it makes sense for your design, a layer-separated Gimp (.xcf) file.

Custom package

$295

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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