I’m a hairstylist. Here is a summary of my target market/dream client:
Meet Becky. She’s 35-50 years old, has no kids at home and lives happily in Sussex or Pike counties. She starts every day with a cup of coffee and some snuggles with her pup and dreams of traveling.
She spends her days working in a creative field with a flexible schedule and at night she goes home to her husband (who she’s still madly in love with) and winds down with a drink while making dinner or snuggling on the couch watching shows on the History channel or Discovery.
On the weekends you’ll find Becky at home finishing up some DIY projects, at the farmers market, or at Sunday brunch. Her top priority is family and she values honesty and respect above all else.
You’ll always find Becky shopping at Nordstrom Rack, Target, and DSW (she loves shoes!) or even at Michael Kors if she wants to splurge.
Her income level right now is about $80k and she decides where she invests her money when she researches a business and it makes her feels smart and empowered.