The designs I've seen so far have had an emphasis on "Arrows" and not so much on "Roots" - the conceptual idea behind Arrows and Roots is kind of a yin-yang concept - the "Arrows" are the masculine portion, while the "Roots" are the more feminine aspect.
Many of my clients are not tech-savvy, and are value oriented. However, I have worked with high-end clients (like the Museum of Modern Art), so would prefer something more modern and classy.
Many of my arts and nonprofit clients are female, but I am male and I have mostly male employees.
The idea behind Arrow Root Media is the following :
Arrow Root is a replacement for flour sometimes inside of stews - it helps things stay together and thickens it a little bit. There is also a little bit of counter-culture associated with the name - it's an "alternative" to other thickening agents.
The other idea behind Arrow Root are to include two opposing forces - an arrow that goes "up" (associated with vision and imagination) and "roots" that go down (grounded in reality).
I like this :
I also like arabesque shapes as a replacement for "roots" :
http://luizalenora.deviantart.com/a…s-36473607 (but this one is a bit too feminine)
Finally, I have attached a company overview.
I'm really really really really really excited to see what you come up with!