Practical Gifts is a one-stop shop primarily for service-based gift certificates. Examples of the types of certificates that will be available are; mowing of yards, home- cleaning services, in home meal services, gift cards, even donations to charities.
Australia- wide capital cities coverage.
Practical Gifts will provide the general public an alternative/option to sending flowers/gift baskets - especially in the circumstance of hospitalization - for example; cancer, recovery from surgery, even birth of a new baby… but with a wider market for e.g. Mother’s Day, Birthday, etc.
The “Purchaser” can give “Recipient” - a sort of holiday from their chores.
The purpose of Practical Gifts is to act as a single platform in providing a universal style gift certificate.
There will be the “Purchaser” or gift giver… buying a Practical Gift Certificate (PGC) online. Then we have the “Recipient” redeeming their “PGC” online… enabling the recipient to select from a number of gift/service options generally for the home or around lifestyle improvement experiences.
McDonaldization theory can be used in terms of online shopping, because online shopping is becoming more and more popular and websites that want to gain more shoppers will use four major principles of McDonaldization: efficiency, calculability, predictability and control.
25-45 y/o males – middle to higher income earners / usually university educated / are confident online shoppers.
25-50 y/o females – generally family income in the middle - higher incomes and those people who can afford & have utilized in home services & are confident online shoppers.
The following information was taken from the original design brief.
1. Examples of branding that you like, and what you like about them:
David Jones- tasteful, but a common household name- trusted.
2. Examples of branding that you don’t like, and what you don’t like about them: anything too busy/wordy, Kmart style shopping
3. Explain the kind of ‘feel’ that the company has, is it very corporate? Stylish? Homely? Do you want fresh, clean, dark, complex design?
Fresh, clean, stylish
4. What does your brand need to convey or represent?
5 star, streamlined, trustworthy
5. Does your current branding have any elements that you wish to retain?
6. What colours would like incorporated into the design? Or what colours does your current brand contain?
fresh colours – am picturing vibrant say colours associated with fresh fruit / fresh flowers- uplifting
7. Do you have any upcoming plans that your brand will need to reflect in the future? This will enable us to build a brand that is forward thinking.
We initially will offer certificates for services, but may add some physical goods at some stage.
We require a new logo and brand for this new venture. The logo must be delivered in eps / ai / psd formats.