SLIX brand requires a "sticky" (recognizable and memorable) logo for its superior fit/comfort undergarments designed for the everyday warrior who deals with demanding clients, an unreasonable boss, and constant competition. SLIX's innovative fabric and design finally offers him underwear that works as hard as he does, providing superior comfort and visually appealing lines to enhance performance in every aspect of his life: work, play, rest and romance. SLIX gives its wearer the edge by enabling him to be at his best in every endeavor.
The winning logo design for SLIX, an innovative line of men's undergarments, will be bold, masculine, classically simple and memorable. Design a stylized version of the brand name SLIX and a readily identifiable symbol.
The logo must be sophisticated, yet bold, and demonstrate the wearer's quiet confidence. It will be edgy, but refined.
The complete logo design will be used on the garment and hang tags, website and promotional print materials.
My target demographic is 30-50-year old U.S. professional men. These are not to be marketed as athletic garments, however, they can be worn as such.
The logo will inspire men of the world to think of themselves as Daniel Craig (007) - A winner, always at the top of his game, a step ahead of others, gets the girl and spoils of victory, all without breaking a sweat. Men will feel strong, empowered and desirable when they wear SLIX.
A stylized design for the brand name, SLIX, which may be written as SLIX, slix, sliX or any variation.
A logo mark that captures the essence of SLIX.
Bold color, something masculine, but cutting edge. Open to all ideas.
Total design package should evoke attributes of masculinity, sophistication, power, sex appeal, domination.
SIMPLE. BOLD. HIGHLY RECOGNIZABLE. MEMORABLE.
Winning art must be delivered in a vector format by Adobe Photoshop or Adobe Illustrator.
Overused color combos aimed at appealing to men such as red/black.