We are a Canadian experiential marketing program expanding into China. Our website is http://www.endonetworks.com. We execute marketing events in high-traffic public areas like malls, office towers, consumer shows, retail and campus.
In Canada, Endo is not a consumer brand - instead, as you can see from our website, our programs look like the brand of our clients - Ford, TELUS, Tissot, Scotiabank, etc.
However, for our Chinese expansion, we are planning to build a consumer brand (FunTimeEndo is the working name) and then aggregate various sponosors behind our brand. We intend our own traditional marketing campaign in each Chinese city we expand to (billboards, radio, print, TV) to build excitement for our intercept programs.
This posting is to help us execute a pilot in a market in Canada with a high incidence of Chinese consumers, to test our assumptions.
Tell us a bit about who you are and the people you reach
This posting is for use in China, likely starting in Beijing. The creative will be viewed by Chinese consumers. This is not Western creative.
FunTimeEndo is like a casino where you are engaged by attractive staff, win prizes and get free stuff (product samples), learn about new products, and have fun. FunTimeEndo is a 20 x 20 area that pops up for a few days in different high-traffic locations throughout the city (transit terminals, malls, office buildings, campus, etc) and consists of outgoing and attractive event staff driving consumers to create a profile and play the game on a cluster of 20 touch-screen FunTimeEndo stations (like a mini casino) and then receive product samples and information based on their personal profile.
This creative must appeal to Chinese people. If it were a voice, it would be yelling "FunTimeEndo - come and play! Now!" If it were a person, it would be a sexy rock star. Light-hearted, fun, attractive and entertaining. It needs to be at home on a huge billboard in downtown Beijing.
Colour, animation-style, cartoonish. Really "out there", but without negatively impacting legibility.
We're not sure about how much this creative needs to reflect our current logo (http://www.endonetworks.com) - we'll leave that to you. On final ad creative, there will be a small "powered by Endo Networks" tag, which will cover off the link to the parent company.
Once we have a logo, we will be developing sample advertising, website and other creative.