DiscoverPierPark is an online directory of Panama City Beach's (Florida) newest outdoor mega shopping mall - Pier Park. The site list all the shopping, restaurants, entertainment, & on going events that take place yearly. It basically helps the traveler plan their visit to Pier Park while on vacation.
The mall is not your average mall - it has a caribbean feel with large sidewalks, palm trees, & is located across the street from the beach & the recently built pier. In one area they have fun events - carousel, mini-bungee jumping & lots more...tons of outdoor sitting areas at many restaurants. It is overall a fun place and travelers absolutely love Pier Park!
With my site I am trying to convey a more personable feel to the area - Panama City Beach - which is in the pensacola area of Florida - with extremely white beaches & blue green clear water! The people are fun and the area is best known as the Spring break capital of the world.
Tell us a bit about who you are and the people you reach
My target audience is pretty wide - mainly tourist. They consist mainly of the middle class families with children throughout the year who stay in middle to upscale hotels & condos. During the spring PCB is flocked with spring breakers.
What I need is a logo designed that conveys the area & is fun! I am pretty much open to any ideas since I am in the process of re-doing my website. I need the the name in the logo: Discover Pier Park along with the wording underneath the logo "Panama City Beach's Premier Outdoor Shopping & Dining Fun! I do like 'blues' but then again am open to anything eyecatching. I will be using this logo not only for the site but twitter/facebook/business cards/brochures and more.
What I am NOT interested in is palm trees (would not fit the area & is overdone on other's sites) & please no clip artsy look. Maybe the use of the sun? beachball? The entrance to pier park has a beach ball but I do NOT want my logo to look anything like this nor the font as you can see in the pictures. I do like the mirrored effect or shadowing also but again this is up to each designers look.
I will need the logo in web-ready format along with print ready - in both color and black & white. Please have the format also in .jpeg & other formats (not specifically sure of which ones) - I do not have Photoshop but will be purchasing it so that format would be helpful also! And also what font is used.
Good luck & I am looking forward to seeing all the great designs!