Zabi or Zabi art
Zabi comes from two Chinese words: “Za”, meaning to break, and “Bi”, a partition or barrier. Zabi literally translates as breaking barriers.
The art world has always been full of intimidating galleries, abstruse academic writing and private openings where “VIP only” signs are larger than the artworks beyond them.
Crazy? We think so.
We would like to play a part in demolishing barriers.
We have a vision of an art world that is open and inviting, with a free flow of information. We want to see an art world that is more connected and accessible, where everyone can enjoy the very best art by global artists wherever we live and whatever language we speak.
We think the art world could be a whole lot more intimate, personal, and fun too. After all an artwork is more than an object. We want to create experiences of art that become stories people tell about their lives.
EVENTS - intriguing, one-of-a kind art experiences, tours and opportunities to interact with historically significant artists on the web and off. PERSONAL GUIDES - in major art locations to ease your path and provide on the ground introductions and advice. COURSES - introductory and specialist lectures delivered over the web by respected curators and academics so that you can understand the stories behind the art. WEB OFFERS - specially-commissioned works by selected artists endorsed by influential curators.
Educated, probably professional, sophisticated, urban, multi-national with heavy Asian bias. Newcomers to art and established enthusiasts. Collectors, art trade, influential museum curators and young people from all over the world new to art.
Fresh edgy design for image. Not cartoony. A look that is scalable and at any size makes your eyes pop and your hair stand up.
Matching font for words which we will tailor for different services, cities and languages eg Zabi Hong Kong, Zabi Events.
We need a design which is simple, edgy but also conveys trustworthiness, assurance and endorsement. Nothing corporate or traditional though and no corporate blue!
We will be using the logo on print materials, fabric, videos and large screen,social media and on a wordpress site. Must be scalable (vector-based) (from avatar to blog screen to huge conference screen) and in other formats suitable for the above.