Completed contest

FRED (Fan Retention, Engagement & Development) FREDSNOTDEAD.COM

Michael McDonald needed a new logo design and created a contest on 99designs.

A winner was selected from 42 designs submitted by 12 freelance designers.

42
entries
12
designers
1
winner

One of the designers who made it happen

Winner - mindopener
Great job. You captured the right direction of my logo with your first design.
- TonyP41

How Michael McDonald started their logo design journey

Company name

FRED (Fan Retention, Engagement & Development) http://www.fredsnotdead.com

Overview

Fan Retention. Engagement and Development (FRED) is a joint venture that utilises the knowledge and experience of the partners to work closely with its clients to create "living" campaigns and programs that engage directly with consumers across a mix of online and offline initiatives.
No matter what industry "competition" our clients play in every business and brand seeks to be recognised at the top of their respective competition table, leading in innovation, customer service and building it's fan-base by engaging more deeply with its customers. FRED works with its clients to utilise best practice in technology implementation and develop multi faceted marketing programs that provide a range of online and offline touch-points and areas of engagement with fans and customers.
It is not about the use of technology, this is more about the creative way messages are developed and communicated. To have a look at some of the online campaigns we have already developed taka a look at http://www.clivevideo.com.
The key brand personality that we are trying to create with FRED is modern, innovative, creative, engaging, cutting edge and FUN.
Fredsnotdead.com will be the online destination we are creating for the business - creating "living" campaigns.

Tell us a bit about who you are and the people you reach

Fan Engagement lends itself to the sporting industry and we have already gained traction in this market segment within Australia. However the opportunity for this type of marketing approach suits all corporate brands and industry segments, who all want to engage more deeply with their fans (their customers).
Our target is businesses / brands (not directly to consumers) and the brand created will appear on our website, in presentations, on stationary and on direct marketing material (mainly online based)

Requirements

Review the draft logo created to date (attached), and use your creative vision to submit your own thoughts and concepts.
Elements that need to be included in the logo design:
Website address http://www.fredsnotdead.com
FRED
Fan, Retention, Engagement & Development
Tag line: Creating living campaigns that engage
Within the text / font we would like you to consider using images of fans in each of the letters. Its about fan engagement. We think if the right imagery is used in the letters it will give us a unique identitiy We are definitely open to colour suggestions and other design options. We would like to use your knowledge and talent to create a logo design that compliments the personality we are trying to create. Unique impression that captures the minds of the target audiance, symbolises who we are and what our business is about.

Custom package

$217

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design by Araisya design by rokhimbarokah design by Mbah Muhdi
30
entries
13
designers
$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
design by ReyvanJaya design by ReyvanJaya design by ReyvanJaya
73
entries
15
designers
CA$399
Films and Documentaries about Endurance Sports / athletes....
design by Tisha art design by smARTbrain™ design by double hand
105
entries
25
designers

We saved a spot for your logo design contest.

Get started now
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
A$399
Professional Taxation Services for individuals and small businesses
design by ads1201 design by wedesignlogo design by johnjaphet
70
entries
19
designers
$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers