Loparka's design was originally a contender in a contest I ran here a couple years ago. I always liked and remembered her design but was talked into awarding the original win to someone else. I regret this for the last few years and finally got in touch with her to make it right, and pay her for her excellent work! It is elegant, well composed, beautiful to look at and just the right touch of classic and modern. Mahalo Nui Loa from Hawaii!
How TSP Innovations started their logo design journey
We at KidGoodz are committed to inventing, designing and bringing to market innovative products for parents. Our commitment is to help make the lives of parents easier with unique and functional products that not only serve a purpose but are also attractive and fashion conscious.
Tell us a bit about who you are and the people you reach
Our target audience will be parents of children ages newborn to toddler as well as grandparents and other family members that may care for the child. Our products will be priced in line with other products in similar categories of the same quality so as not to exclude any potential buyer with higher prices.
Our company name is KidGoodz with no spacing.
(Please notice the two capital letters that need to be capitalized in every design.)
Being a company developing kids products we would like brighter colors. We also like rounded fonts rather than edgy (but not too bubbly). We tend to lean more towards the newer Web 2.0 style of logos; clean and simple. We want to promote a forward thinking mentality so we want the logo to look 21st century but not over the top; we are selling to parents of all ages so need to be universally enjoyed and understood. Since our goal is to appeal to various ages with our product lines - we want a simple logo that can represent a diverse product line. We want the logo to be bold but easily readible and not fancy. We thought of incorporating a delivery truck in the logo (line-art style) but aren't set on that. No clipart!
This logo will be used for our website, print (business cards, letterhead) and packaging. We will need:
a CMYK vector file (preferrably .ai)
a high quality jpg and layered PSD if possible
We have uploaded an image of another company's logo that we really like...nice bright colors, clean and simple.