This new company has a new Usability testing and market research software.
It is software for deeply understanding customer experiences…
and sharing those insights clearly and powerfully.
This company: http://www.techsmith.com/morae.asp has a similar product -- we do not want to look like them, obviously, but this may give you a better understanding.
Anyone who wants to observe and enhance customers with regards their computer based usability experiences
We are open to creative ideas