Completed contest

Food company looking to develop line of hip,healthy products

Jeff Silver needed a new logo design and created a contest on 99designs.

A winner was selected from 48 designs submitted by 15 freelance designers.

48
entries
15
designers
1
winner

How Jeff Silver started their logo design journey

Company name

Urban Quality Products // Produits Urbains de Qaulite Inc..

Overview

Geared towards an English and French customer base. Logo must be bilingual. Established, Canadian food distribution company operating from coast to coast. Sell mostly business to business. This will not be a brand in a supermarket, but rather an identity for a company wanting to focus on healthy, products that consumers under 35 would appreciate. By creating this identity in the logo, potential customers of ours will know just by looking at the logo that we offer trendy products playing on the willingness lately of consumers to be healthier and more conscious of what they put in their body.

Tell us a bit about who you are and the people you reach

Aiming to target consumers in the 35 and under category who will buy from our customers. We are a food and beverage distributor who sells to bars, supermarkets, other distributors, restaurants etc...
These are people who are conscious of what they eat, and don't mind paying a premium for healthy food and beverage. They are a hip, trendy crowd.

Requirements

Logo hsould convey:
Healthy
Organic
Fresh
Organic colors - light blues, greens - think fresh water, white snow, clean air... get that image across, while still keeping in mind we are targeting hip, urban dwellers.
Trendy
No cartoons
Try to get the fact across that we source globally,

Custom package

$363

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