Completed contest

Fashionable handmade bags brand needs outstanding logo

BeauBags needed a new logo design and created a contest on 99designs.

A winner was selected from 339 designs submitted by 69 freelance designers.

339
entries
69
designers
1
winner

How BeauBags started their logo design journey

Company name

BeauBags

Overview

We design, produce and sell exclusive handmade leather (laptop)bags for fashion conscious men and women who want a high quality, fashionable bag for everyday.

In December 2009 we plan to launch a new online-shop at http://www.beaubags.com.

Our shop will be targeted at the Dutch market at first but soon after launch we plan to launch in other European countries.

Tell us a bit about who you are and the people you reach

Our target audience uses their BeauBags bag at work. They are well educated, always online, and want to identify themselves with style and class in combination with their outfit.

It is important for us that the target group can identify themselves with our philosophy; handmade designers bags for every day.

BeauBags are handmade creations that epitomize good taste and quality. Each bag has been designed with passion as a styling statement, but also offers all the functional features fashion-conscious man and women could want.

The specific audiences that we must appeal to are:
Our clients:
- man and women
- age between 25 and 50
- well educated
- good job.

Our referral sources:
- everyone who has a laptop and has to carrying the laptop to their work.

Requirements

We need a logo for BeauBags.

In addition we need a separate logo only with the two B’s.

We want to use the second logo with the two B’s for printing in the lining of our bags, make accessories of it or stamp the logo in accessories like zipper heads but also for example as favicon.

This approach is similar of what you see at for example http://www.chanel.com where the main logo is just CHANEL written out but they also have a smaller logo (two entangled C’s) which they use in clothes and elsewhere.

Some more examples that follow the same approach: http://www.dior.com http://www.ysl.com http://www.louisvuitton.com http://www.fendi.com

We do not have a webshop yet but it will be modern, light and with a magazine look and feel.

Custom package

$363

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