Attached you will see our logo from a previous contest we held on 99 Designs last year. We still like the details, ie: long eyelashes, ninja, and tweezers (a lash artist's main tools) in hands. But we are looking to soften her up a bit, make it more professional and less "thunderous".
We prefer an illustrative logo with a mascot-type character in the composition; which may be used like a standalone element, separately from the typeface, for visual identity.
We are going to use this logo for product packaging (eyelash extensions trays, eyelash glue and soap bottle labels,) as well as our website and social media accounts. The mascot plays into our selling point/story for our marketing too. Because of the wide variety of usage with this logo, we like the focus to be on a really cool female ninja, with long eyelashes, tweezers in hands ready to go to work.
The vibe is fun and friendly, higher-quality/curated products and knowledge...hence the ninja. Highly experienced with years of training with innovative curated products. (Sorry for the involuntary informercial).
The font is very important to us. We like a clean and professional look. It's going to be engraved in our stainless steel tools.