How Ryan Tietjens started their logo design journey
We are an exciting start-up Australian premium espresso mobile coffee van franchise about to change the image of the mobile coffee experience throughout Australia.
Out point of difference it 3 fold, we serve our own unique blend of premium coffee, (espresso bar style) - you have never experienced anything like it before.. We are bringing back hand-crafted brewed coffee & we operate out of the legendary VW Kombi Vans (the old ones).
We have a unique franchise system, and are ready to launch into the Australian market - all that is missing is a logo!
Tell us a bit about who you are and the people you reach
Our target market is people that appreciate premium espresso, we have all experienced the rubbish being served out of cash-and-run vans for too long and want to change this image.
We want our brand to represent quality coffee as this has been out focus.
This is your chance to really have fun and show us how creative you can be.
The key message we want to incorporate into our brand is 'premium' espresso and also focus on the VW Kombi van itself. It has a distinct look that could be incorporated into the design, i.e the front of it (lines and headlights)
We are open to anything and everything, however we like clean and CLEVER brands.
When we mean clean, it must be detailed as everything we have done from the vans, to the coffee blends has been highly detailed.
It needs to look professional but casual - You could incorporate themes or colours form the 1960's, but keep it modern.
As you can see we are open to anything! - have fun!
Keeping with the look of the new VW logo could work well, i.e the round clean lines.
Have fun creating!
Remember this logo will form our corporate branding, be used on the Vans themselves, cups, logo for our own premium bean blends and all marketing material. - Everything is ready to roll out - just need a logo!