New European internet company that changes online advertising

Adatus

We are a young pan European company based in Amsterdam led by experienced internet entrepreneurs.

Advertising on the internet is now like advertising in print magazines. We all see the same ads based on the content of the page. In reality each visitor has different needs. Why don't we see different ads?

Adatus makes it possible to target advertising based on the needs of the user. This way advertising becomes more relevant for the visitor of the page. What leads to more response (click/brand awareness) so the advertiser will pay more money for it. This way the websites displaying these ads will make more revenue. Everybody happy:)

Adatus collects anonymous information. By connecting users to the right advertisers, Adatus takes an independent central position. The price of this data will be set through an auction, which we call an online data exchange.

Adatus is not selling media, but sells data to media companies. This is also captured in the name. We add data tot ads.

Key values: young, energetic, dynamic, reliable, transparent.

Adatus has 3 different target groups:

Data providers: They will provide us with the data from their websites so we can generate extra revenue for them. Think of big ecommerce websites and comparison sites who attract a lot of visitors.

Data buyers: They will use our data to target their advertising. This can be ad networks or media agencies but since they all eventually service the advertiser, this is actually our main target group.

Consumers: We help the consumer in seeing advertising he is actually interested in.

Adatus will be a pan European business-to-business brand working in the online media industry. Our main goal is to improve the quality of online advertising for internet users and brands.

Apart from our key values there are not much constrains to our logo besides that it must be used online and print so full colour is not very handy.

As a style we like it simple and clear. Not too elegant and fancy.

Please feel free to experiment with visuals and colors!

Current request might be followed by extra assignment for website, stationary, advertising, etc,

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)