Esquire wants you to transform its iconic logo (available for reference at esquire.com) for a special portfolio in its February 2011 issue. There are no real creative limitations: provided this transformed logo includes seven letters (E-S-Q-U-I-R-E), it could be any number of things:
--A two-dimensional typographical or graphic treatment with fonts, shapes, and colors of your choosing;
--An animated video (a still of which we’d show in the pages of the magazine, with the full work available on our iPad app and web site);
--A sculpture or 3-D rendering that you’ve photographed and sent to us.
The top designs will be featured (and their designers identified) in a permanent gallery on http://esquire.com while the Grand Prize winner will receive $500 and see his or her work appear in the February 2011 issue of Esquire.
NOTE: The transformed logo does not have to mimic or otherwise resemble the current Esquire logo in any way; the more experimental and innovative your design, the more we are likely to choose it.